Among the 500.000 coffee growing families, in 588 municipalities of 20 departments in Colombia one will find an astonishing diversity in languages, cultures and races: the coffee people. The country features great climatic variety between warm, cold, temperate and freezing depending on the altitude in our coffee regions. It has coasts on the Pacific and Atlantic oceans. Water sources are plentiful and Colombia enjoys bimodal rainfall providing a competitive advantage in coffee production. The country is a biodiversity paradise where many good things happen around coffee thanks to the Sustainability That Matters programs.