PDI/PDO

Globalization and mass production has also developed the interest of consumers that want to know better where the products they consume really come from and how they were produced. These expanding consumer segments are more conscious and demanding, demonstrating new consumption trends that distrust products that are not authentic and genuine. Consumers are also demanding an additional and clear nexus, credible and verifiable, of mutual respect and communication between producers, product brands and final consumers. The Protected Geographical Indications, also known in certain countries as Denominations of Origin (PGIs / DOs), represent an evidence of that link between the producer and his or her origin and the product that is sold to customers and consumers. They also offer a more complete and verifiable information on the product's origin, of its specific characteristics and of its quality processes. Although originally conceived as an intangible asset subject to a legal regulation, the PGI/DO tools are much more than that: they are instruments that guarantee that behind an extraordinary product the is authenticity and the real effort of a real population of a region or country that has extraordinary environmental conditions to produce certain goods.

Globalization and mass production has also developed the interest of consumers that want to know better as to where the products they consume really come from and how they were produced. These expanding consumer segments are more conscious and demanding, demonstrating new consumption trends that distrust products that are not authentic and genuine. Consumers are also demanding an additional and clear nexus, credible and verifiable, of mutual respect and communication between producers, product brands and final consumers. The Protected Geographical Indications (PGIs), also known in certain countries as Denominations of Origin (DOs), represent an evidence of that link between the producer and his or her origin and the product that is sold to clients and consumers. They also offer a more complete and verifiable information on the product's origin, of its specific characteristics and of its quality processes.

Although originality is conceived as an intangible asset subject to a legal regulation, the PGI/DO tools are much more than that: they are instruments to guarantee that behind an extraordinary product there is authenticity and the real effort of a real population of a region that has extraordinary environmental conditions to produce certain goods.

From the legal point of view, the PGI/DO are distinctive signs: symbols or names that associate themselves with the quality and reputation of products and with the geographical area or place (village, city, region or country) of their production. This intangible good, of obligatory respect in the countries where its protection is recognized by the law, arises as an ideal mechanism to safeguard the permanence of the characteristics and reputation of the products produced in such regions, protecting them of those products that suggest having a certain origin, quality, processes of specific production, or association with such geographic place.

In other words, PGI/DO also help against unfair competition and origin mislabeling. Hence, Geographical Indications are a legally binding and useful guarantee of origin instrument for producers and distributors of Colombian Coffee, as they allow them to guarantee the authenticity of their product and the compliance of the quality standards of Colombian Coffee. PGI/DO protection can be found in different countries under different norms, such as the laws of unfair competition, of consumer protection, of intellectual property, of trademarks or in special laws designed to protect Geographical Indications / Denominations of Origin.

Beyond its defensive role against those who abuse of the reputation of a PGI/DO, Geographical Indications are also elements that allows different coffee brands  demonstrate to their clients, consumers, stakeholders and different interested parties their will to be submitted to the requirements and quality policies associated with a specific origin. They also are an element of differentiation that contributes to the producers and the marketers to guarantee authenticity to consumers.

In the case of coffee, those who roast and market coffee with a Protected Geographical Indication are conscious of the importance of  origin, for the quality of the beverage as well as for the relation of the coffee and the environment and for its social impact (see our about coffee section for more information on these topics). Thus, Geographical Indications are also a mean to demonstrate the interest of brand owners in sustainability, in social and environmental responsibility themes and a guarantee of marketing authentic and genuine products.

When a PGI/DO is used to describe Colombian Coffee for those who market 100% Colombian Coffee brands, consumers are conscious that the product they are buying is supported by the efforts associated to guarantee the quality of the beverage coming from the land of the coffee. Additionally, consumers also consider that that product constitutes itself an Alliance between Colombian Coffee growers and those who sell and distribute Colombian Coffee, in a frame of mutual respect and consideration. Also, under this alliance there is the possibility to be actively connected to the Sustainability That Mattersprograms executed by the Colombian Coffee Growers Federation to benefit producers, their communities and their environment. These brands can also be a part of the 100% Colombian Coffee Programdemonstrating the commitment and dedication of those who are people 100% dedicated to build a better world.

In this section you will find a brief explanation on the different types of Geographical Indications and the countries where the PGI or DO for Colombian Coffee is recognized.  Also, if you are interested in being a part of the exclusive group of authorized users of IGs / DO related to Colombian Coffee, you will find the application forms and requirements to be an authorized user of Colombian Coffee GIs. If you have questions on how to link your mark or company, please write to PGI@cafedecolombia.com.

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