No 30

The 85th Coffee Growers Congress sets priorities for the FNC’s commercial management

December, 2017

Analysis

The 85th Coffee Growers Congress sets priorities for the FNC’s commercial management

Divided into four commissions, the 90 delegates analyzed management of the coffee institutions and, taking into account relevant aspects of the sector and the industry, made recommendations aligned with the objectives of the FNC’s value strategy.


With a dynamic and participatory methodology that establishes itself, the delegates of the 85th National Congress of Coffee Growers, the FNC’s highest authority and instance of decision, set the priorities that will guide management of the coffee institutions in the near future.

Divided into four commissions (administrative, financial, marketing and production), the delegates discussed management of the Colombian Coffee Growers Federation (FNC) and, taking into account relevant aspects of the sector and the industry, made recommendations aligned with the objectives of the institution’s value strategy.

Then these recommendations were approved in the plenary of the Coffee Growers Congress. Recommendations by the marketing commission are presented below:

Logistic costs
Redesign the supply chain to optimize distribution and threshing costs and add value to coffee growers through planning and loyalty of the chain members (FNC, Almacafé and Buencafé).

Specialty coffee
To the FNC Technical Division: Provide greater support to on-farm production processes for specialty coffee, and to the FNC Commercial Division: Promote purchases based on cup profiles, auctions and participation in fairs with a commercial approach for strengthening programs of gender equity, young coffee farmers, specialty coffee, and coffee farming in post-conflict areas.

To the FNC CEO: Continue promoting participation in regional clusters.

Sustainable coffee
To the FNC CEO: Consolidate the FNC’s proposal of Sustainable Café de Colombia (100/100), so that, based on sales by coffee farmers committed to these practices, the resulting savings make implementation of sustainable practices easier.

Purchase modalities
To the Management of Cooperatives: Promote the modality of swaps among coffee growers, and to the FNC Technical Division: Promote field days to address issues relating to farm production costs.

To the FNC Commercial Division: Study a risk coverage system in the markets for coffee swaps and the costs this would entail for cooperatives.

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Cooperatives
To Management of Cooperatives and the FNC CEO: Define a policy of relationship based on recommendations and conclusions of the last Cooperative Meeting and establish mechanisms to monitor and control this policy, so it can be approved in the assemblies of the cooperatives in 2018.

Domestic consumption
Submit to the Congress of the Republic a bill declaring 100% Colombian coffee as a national drink to seek promotion of consumption.

Other
To Cooperatives of Coffee Growers: Deepen the exercise of the purchase guarantee through acquisition of coffee by-products destined for Buencafé and so that coffee growers improve the value of their entire portfolios.

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