Nro 27

“Colombia, Land of Diversity” Offers Differentiated Coffees at SCAE 2016

July, 2016

Product and Innovation

“Colombia, Land of Diversity” Offers Differentiated Coffees at SCAE 2016

Café de Colombia’s participation in coffee expos like this has enabled to show the added-value and differentiation strategy led by the Colombian Coffee Growers Federation (FNC), which enables producers of specialty coffees to further climb the value chain.


As part of Café de Colombia’s positioning strategy and aiming at expanding its market, the Colombian Coffee Growers Federation (FNC) continues taking part in the most important coffee expos in the world.

The FNC and Café de Colombia participated in the 16th edition of the Specialty Coffee Association of Europe’s (SCAE) event, which took place from June 23 to 25 in Dublin, Ireland.

This expo, which brought together about 10,000 visitors from over 100 countries, was attended by 200 exhibitors from different links of the coffee industry chain. In addition, attendees were able to enjoy the World Barista Championship, workshops, educational seminars and a symposium on sustainability, where different speakers addressed problems of economic, environmental and social sustainability of the coffee industry.

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What was shown in the SCAE expo?
The SCAE expo is one of the most important participation scenes for positioning coffee globally. That’s why a representation space (Booth D9) was available to all Colombian coffee growers as a meeting point for the entire Colombian delegation at the expo.

Under the concept of “Colombia, Land of Diversity”, during this event the new strategy for marketing and showing Colombian specialty coffees continued to be positioned.

As part of coffee promotion activities, six regional coffees were presented to sensitize consumers and customers about the differences and features of each cup: four regional coffees (Cauca, Cundinamarca, Nariño and Norte de Santander) and two microlots from Cauca and Sierra Nevada.

Also different brewing methods were used such as Chemex, V60 and espresso machines: visitors could choose the coffee origin they wanted to taste and according to this, the preparation method was suggested for highlighting its organoleptic attributes.

At the booth of Café de Colombia, our visitors tasted different specialty coffees and understood that Colombia, because of having a variety of microclimates and privileged geographic conditions, together with coffee growers’ great care for quality, produces highly differentiated beans, with unique flavor profiles.

This space also enabled to promote Colombia’s own specialty coffee events and platforms, such as ExpoEspeciales 2016, which will take place in October and whose main innovation is the first national quality contest, called also “Colombia, Land of Diversity,” where buyers from all over the world will be able to participate through an auction of winning coffees.

 

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As part of efforts to strengthen commercial relations and consolidate business with major players of the coffee industry, as well as to bring Café de Colombia closer to the final consumer, the SCAE expo was attended by a delegation of the FNC commercial division, headed by the sales team of the Amsterdam office - led by the FNC Europe Director, Carolina Castañeda - and the Director of Logistics of the FNC, Esteban Ordoñez.

In addition, Colombian Mauricio Romero competed in the World Barista Championship, showing a recipe that mixed flavors with a unique story for his author drink, using Quindío origin beans.

The growing recognition of the Colombian origin in championships worldwide also deserves to be highlighted. At the SCAE 2016 expo, different competitors of the World Barista Championship used coffees from Valle del Cauca, Cundinamarca, Tolima, Huila and Caldas.

 

You are invited to learn more about our coffee family and our products, visiting the COLOMBIAN COFFEE INSIGHTS sections on the top of this page.