Issue No. 37

Cafés de Colombia Expo is around the corner, with the best specialty coffee offer

September, 2018

This Month

Cafés de Colombia Expo is around the corner, with the best specialty coffee offer

From October 3 to 6, Bogotá will host the most important expo of its kind in Latin America and the Caribbean. Over 1,100 lots will compete in the 3rd National Quality Competition ‘Colombia, Land of Diversity.’

This expo is reinvented and every year innovates in its offers. In 2018, Café x 2 is an example, a meeting place for those coffee lovers who are not experts in the industry, but see the drink as a universe about which they can and want to learn more.

A varied and enriching academic agenda, with innovative industry topics; the XIII Colombian Barista Championship; the VIII National Cup Tasters Championship (two events of established great tradition) and an extensive commercial show will be some of the value propositions of Cafés de Colombia Expo 2018.

This expo brings together the whole coffee value chain, from seed to cup, and is the main stage to show the great variety of Colombian coffee, as well as trends and innovations of the industry on a national and international scale.

“This is a specialized expo, but also one of great tradition, where there is space not only for professionals in the coffee industry and chain, but for the general public. Cafés de Colombia Expo is the place where the authentic side of coffee is lived,” said Natalia Valencia, director of Marketing and Advertising of the Colombian Coffee Growers Federation (FNC).

The expo is organized by the FNC and the Bogotá International Business and Exhibition Center (Corferias).

Over 1,100 lots in competition
A total of 1171 lots from 12 coffee departments (Antioquia, Caldas, Cauca, Cundinamarca, Huila, Nariño, Norte de Santander, Risaralda, Santander, Quindío, Tolima and Valle del Cauca) were received after the call for the Third National Quality Competition “Colombia, Land of Diversity,” which recognizes the excellence, quality and diversity of the country’s coffee.

The competition will reward two categories: Small and Large Lots. The best coffee lots will be recognized according to five attributes to be evaluated, with a distinction of 25 million pesos for each winner:
• Acidity
• Body
• Mildness
• Balance
• Exotic

The competition seeks to continue positioning Colombian specialty coffee in differentiated high-value niche markets, paying tribute to the dedication and perseverance of coffee growers who produce coffee of the highest quality. It also recognizes diversity and plurality of coffee flavors and opens up markets for specialty coffee by contacting customers willing to pay a better price for it.

The competition is gaining strength, not only because of producers themselves’ response, seeking to see their effort and commitment to quality rewarded, but also because of the growing number of national and international buyers for whom the competition has become a new benchmark in the global specialty coffee industry.

The cupping of coffee lots will take place from October 1 to 4 (Monday through Thursday), and on Friday 5 will be held the awards ceremony of the winning lots, which includes an economic recognition and a place to participate in an exciting live auction, which will take place immediately after the awards ceremony before local and foreign bidders.

About Colombian Coffee Expo
The first edition of this expo was held in 2008, in Neiva, Huila. In order to make visible different coffee regions of the country, it continued an itinerant tour through cities such as Ibagué (2009), Pasto (2010), Bogotá (2011 and 2013), Popayán (2012) and Medellín (2014).

Since 2015, Bogotá (Corferias) has been the venue of this specialized coffee expo, given the strategic location of the Colombian capital and a suitable infrastructure to receive more and more exhibitors and visitors.

The Expo has also been the stage for important international events, such as the World Barista Championship in 2011, which helped attract over 19,000 visitors, and the IV Convention of the International Women’s Coffee Alliance (IWCA) in 2015, when the Expo received over 13,000 national and international visitors.

All this has helped position Cafés de Colombia Expo as the most important specialty coffee fair in Latin America and the Caribbean.

You are invited to learn more about our coffee family and our products, visiting the COLOMBIAN COFFEE INSIGHTS sections on the top of this page.