No 17

Café de Colombia Has a Clear and Strengthened Roadmap for the Next 5 Years

December, 2014

Editorial

Café de Colombia Has a Clear and Strengthened Roadmap for the Next 5 Years

The LXXX National Congress of Coffee Growers, the most important meeting and instance of decision of the Colombian coffee guild, served to recognize Café de Colombia’s important achievements and approve the new Strategic Plan 2015-2020.


During the most important coffee guild event of the year, comparable only to the latest coffee growers elections, the new democratically elected representatives of all departmental committees met, as well as important figures of the Colombian government, including the President, the Vice President, the Ministers of Finance, Agriculture and Commerce, the directors of National Planning, Social Prosperity and ProColombia (formerly ProExport) and the chief governmental negotiator in the peace process, as well as prominent, both national and international, personalities, knowledgeable about and expert on the coffee industry.

Many issues were addressed and there were varied opinions. There was a consensus by all parties about the important achievements in recent years as a result of renewal of coffee plantations, allowing Café de Colombia to obtain production figures that are in the sight of all, surpassing this year the barrier of 12 million bags and for which all actors – government, Congress, coffee growers, producers and entrepreneurs – actively took part. This victory belongs to everyone and it was thus manifested. Café de Colombia’s important contributions to the country’s peace and construction of social fabric in rural areas were also recognized.

In the path of differentiation there was also an agreement on Café de Colombia’s top-rated international recognition, as confirmed through the valuable opinion by the Dunkin’ Brands CEO, Nigel Travis, who said its quality and consistency, as well as reliability of supply, are aspects that make Colombian coffee unique in the global market. And he summed up his thoughts by pointing out that “Consistent quality that Colombia has maintained for so long is key to the success it has showed.”

Among the different proposals in the Coffee Growers Congress, the most important was the Strategic Plan to be followed over the next five years.

The main lines of this Strategic Plan address issues such as rural education, initiatives that allow managing production costs and increasing productivity more rapidly and efficiently, and development and growing penetration of markets around a strategy of quality, differentiation and creation of value for coffee growers.

Adaptation to and mitigation of climate change, as well as management of climate risks, formalization of the Colombian countryside, access to social security and development of social investment programs to strengthen the social fabric in coffee zones through public-private partnerships are also part of this Strategic Plan.

Updating of the guild statutes, strengthening of life projects in the countryside, gender equity, generational renewal, roles of family and coffee in the context of the Colombian rurality and a review of the Extension Service’s activities will also be part of strategic initiatives approved by the delegates in the Coffee Growers Congress.

In short, they were three days that, without a doubt, enriched the coffee-growing debate and from which coffee institutions came out strengthened.

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