No 30

South Korea’s Monthly Coffee Magazine Publicizes Regional Origins of Colombian Coffee

September, 2015

100% NOTEWORTHY

South Korea’s Monthly Coffee Magazine Publicizes Regional Origins of Colombian Coffee

In a special serial coverage, the important South Korean publication devoted space in its March-to-August monthly editions to the regional origins of Cauca, Nariño, Huila, Coffee Cultural Landscape (PCC), Sierra Nevada de Santa Marta and Santander.

Because of its quality, taste and consistency, Café de Colombia has positioned itself in the industry as the world’s best mild washed Arabica coffee.

But also thanks to its differentiation and added-value strategy, and the correct characterization, promotion and defense of the origin, which have helped Colombian coffee growers to climb the value chain by entering specialized segments, the regional origins of Cauca, Nariño, Huila, Coffee Cultural Landscape (PCC), Sierra Nevada de Santa Marta and Santander, with its particular range of sensorial attributes and nuances, are gaining more and more recognition in the global industry.

A proof of this is the coverage that the important South Korean Monthly Coffee Magazine (MCM), a reference in Asia for industry trends, devoted to these regional origins in its monthly editions from March to August.

It is worth reminding that four of these origins, Cauca, Nariño, Huila and more recently Santander, are Protected Geographical Indications (PGI).

Cauca and Nariño, two regions in Southern Colombia with volcanic soils that are recognized for the high quality of their coffee (and the first two regional PGIs of Colombian coffee), appeared in the issues of March and April, respectively, of the prestigious magazine.

Huila appeared in an article in the May issue, which described the main agro-climatic conditions of the region (with fertile valleys and privileged in terms of soils and weather), with harvest throughout the year, as well as the cup profile of this origin. Huila is the main coffee-producing region and leads the production of microlots in Colombia.

The June edition highlighted the Coffee Cultural Landscape (PCC), a region on the UNESCO World Heritage List that produces exceptional differentiated coffees and has a great tourist potential. In its main area, it encompasses specific zones of 47 municipalities and 411 municipal rural divisions in the departments of Caldas, Quindío, Risaralda and Valle del Cauca, with about 24,000 coffee farms that are home to around 80,000 people. This region has developed a strong cultural identity around coffee. The PCC is an outstanding example of human adaptation to challenging geographical conditions, in which a hillside and mountain coffee growing has developed.

In its July issue, MCM dedicated space to the Sierra Nevada de Santa Marta coffee. The article was illustrated with pictures of indigenous people in their typical clothes carefully growing coffee at different stages: from the care of seedlings, through the care of plantations and finally the drying in the sun. The Sierra Nevada is the highest coastal mountain range in the world and was declared biosphere reserve by the UNESCO. In this region the coffee production and environmental conservation have coexisted for years, providing a wide variety of sustainable specialty coffees.

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The series ended in August with an article on Santander, Café de Colombia’s latest regional PGI, with mostly shade- or semi-shade-grown coffee, also of unique quality attributes. The two main coffee areas in Santander (northern and southern) are divided by the majestic Chicamocha Canyon, whose image heads the article.

In addition to this special coverage of the different Colombian coffee origins, the editor of the magazine recently visited Colombia, so in future editions we will certainly read some article about his trip.

The growing spreading and penetration of the different regional origins of Colombian coffee in markets of growing demand and sophistication such as Asia translate not only into higher incomes for producers and their families, but into a relevant positioning for the 100% brands in that relevant region.

 


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