No 30

ExpoEspeciales Café de Colombia 2015 Yields Great Results

October, 2015

WHAT'S BEHIND

ExpoEspeciales Café de Colombia 2015 Yields Great Results

With more than 13,000 domestic and international visitors, this specialty coffee expo consolidates as the most important in Colombia, Latin America and the Caribbean. To further contribute to its internationalization, in future editions it will feature guest countries.

Under the motto “Colombia, a new vision”, the 8th edition of the International Specialty Coffee Expo, ExpoEspeciales Café de Colombia 2015, which took place from October 15 to 18 in Bogotá’s International Business and Exhibition Center, Corferias, yielded a great balance and important lessons for the Colombian coffee sector.

As a way to further contribute to its internationalization, ExpoEspeciales will feature guest countries in next editions.

Because of the number of visitors it receives every year, the high level of its academic agenda, with relevant topics on the industry (from seed to cup), a varied trade show and business contacts at the highest level, ExpoEspeciales Café de Colombia has consolidated as the most important specialty coffee expo in Colombia, Latin America and the Caribbean.

ExpoEspeciales Café de Colombia is organized by the Colombian Coffee Growers Federation (FNC) as part of its quality, differentiation and added value strategy, in order to promote and highlight production of highest-quality coffees from different regions in the country and open up more business opportunities for Colombian producers.

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‘IV IWCA Convention was a success’

ExpoEspeciales 2015 was the scene for the IV Convention of the International Women’s Coffee Alliance (IWCA), which successfully helped highlight and strengthen the role of women in the global coffee industry, from seed to cup, with representatives from 30 countries, including many coffee-producing women.

“This IV Convention was a success,” said Costa Rica’s Grace Mena, president of the Convention.

Speakers of international stature such as Robério Oliveira, executive director of the International Coffee Organization (ICO); Ric Rhinehart, executive director of the Specialty Coffee Association of America (SCAA), and Aïcha Pouye, director of the Business & International Support Division of the International Trade Center (ITC), among others, gave lectures on issues relevant to the industry from a gender perspective.

Challenges and opportunities for coffees produced by women in Asian, European and American markets, outlooks for the global industry, impact of coffees produced by women in development of their communities and the role of women in the coffee value chain were some issues discussed in this important forum.

The growing demand for coffee in different markets, with a greater dynamism of specialty coffees and differentiated preparations in mature markets such as the United States, Canada, Europe or Japan, as well as growth of domestic consumption in coffee-producing countries such as Colombia and in emerging markets such as China, Russia and South Korea are a good news for all producers, as well as for the 100% Program brands with presence or interest in those markets.

Gender equity as a basis for sustainability of the coffee sector, because of reinvestment of resources that women make in the household economy and the farm, and the importance of associativity to access more and better markets were other topics addressed in the lectures.

Within the framework of this Convention, the FNC’s work in the field of gender equity and as a business model in the industry was recognized by representatives of international organizations.

Business Matchmaking Forum yields expectations of $7.2 million

ExpoEspeciales 2015 was also the scene for the second specialty coffee business matchmaking forum, organized by the FNC and ProColombia (formerly ProExport). Since late 2013, both institutions joined efforts to train coffee growers on exports and make direct trade contacts between potential buyers and exporters easier.

A total of 86 Colombian coffee exporters from 12 departments and 33 buyers from nine countries took part in this business matchmaking forum, which achieved about 600 face-to-face meetings and business expectations of $7.2 million. About 90% of buyers took part for the first time in the business matchmaking forum within the framework of ExpoEspeciales, contributing to open up new markets.

Potential buyers from Australia, Azerbaijan, Canada, China, South Korea, the United States, Finland, Netherlands and United Kingdom met the offer of specialty coffees by producers from such diverse departments as Antioquia, Caldas, Cundinamarca, Huila, Magdalena, Nariño, Quindío, Risaralda, Santander, Tolima and Valle del Cauca.

The business matchmaking forums, carried out in the two most recent editions of ExpoEspeciales, have been one of the most powerful vehicles for direct business contacts, translating into longer-term relationships and greater certainty both for buyers and farmers.

Varied trade show and academic agenda
As every year, the expo featured an important trade show, and in the 8th edition it enabled 120 exhibitors, on 3,500 square meters (the largest area so far in the history of this event), to make important business contacts, from branding, through the sale of equipment and supplies, to doing interesting business for Colombia and abroad.

With a big attendance, including producers (for whom access to the expo is free), the academic agenda of ExpoEspeciales addressed topics such as sustainability, the new 4C code, the specialty coffee market, fair trade, the traditional Q meeting (organized by the CQI and focused on quality issues), the positioning of Colombian coffee, special flavors, an exports workshop, denominations of origin and industry trends.

In addition, the “Toma Café” (Drink Coffee) Program Assembly updated members of the coffee chain on consumption trends and evolution in the country and the world.

And the great participation in the 10th Colombian Barista Championship, won by Mauricio Romero (Azahar Coffee), who will represent the country at the 2016 World Championship, in Dublin, Ireland, and in the 5th National Cup Tasters Championship, won by Manuel Peña (from the Valle Coffee Growers Committee), who will represent Colombia at the World Championship in China, increasingly confirms these competitions as two events of tradition in ExpoEspeciales, for two professions in which young people are finding great opportunities for development.

The Expo in figures

  • More than 13,000 domestic and international visitors from 5 continents.
  • 120 exhibitors in the trade show.
  • 3,500 square meters of exhibition space.
  • Business expectations of $7.2 million at the second business matchmaking forum organized by the FNC and ProColombia.
  • 31 contestants in the 10th Colombian Barista Championship, won by Mauricio Romero (Azahar Coffee).
  • 111 contestants in the 5th National Cup Tasters Championship, won by Manuel Peña, from the Valle Coffee Growers Committee.

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