No 30

Colombian Coffee is Present in Expo Milano 2015

June, 2015

100% NOTEWORTHY

Colombian Coffee is Present in Expo Milano 2015

This universal exhibition of the food industry is one of the most important in decades for the number of expected visitors, about 20 million, and Café de Colombia could not miss this appointment with its rich, varied offer of regional origins.

From May 1 to October 31 of this year, under the theme “Feeding the planet, energy for life”, the city of Milano, in Italy, will host the universal exhibition Expo Milano 2015, which, over an area of 1.1 million square meters, expects to welcome over 20 million visitors over this six-month period.

And Colombian coffee, as one of the best credentials of Colombia to the world, is present in this major event, specifically at the Colombia’s pavilion, of 1,907 square meters, inspired by the country’s different thermal floors and highlighting diversity.

With a wide offer of food and drinks from all around the world, the differentiation and unique attributes are crucial, so Café de Colombia is present with different regional origins - with particular emphasis on Denominations of Origin - as part of its strategy of quality, differentiation and positioning and defense of the origin.

Until June 10, Café de Colombia has served over 15.000 coffee cups, what means 15.000 visitors who have become familiar with the rich and differentiated offer of regional origins of Colombian coffee.

By late July Café de Colombia will hold cupping workshops for journalists, what will contribute to increasingly appreciate and spread the differential quality attributes of Colombian coffee.

The presence of Café de Colombia in such important events as Expo Milano 2015, as well as in other fairs around the world throughout the year, contributes to its positioning and reputation as the best mild washed coffee in the world, for the benefit of the more than 560,000 families that produce it.

More about Expo Milano

Over 140 participating countries show the best of their technology aiming at providing concrete answers to a vital need: to guarantee healthy, safe and sufficient food for everyone, while respecting the Planet and its equilibrium. In addition to the exhibitor nations, the Expo also involves international organizations.

It is a platform for the exchange of ideas and shared solutions on the issue of food, and a global showcase to find about and taste the world’s best dishes and drinks, while discovering gastronomic traditions.

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Cooking and foodpairing shows, coffee and wine cupping, food tasting, workshops, lectures, conferences, concerts and even parades are part of the wide range of activities offered by the Expo.

Retaking the tradition of the famous universal expositions of previous centuries, such as the Paris one in 1889, which gave rise to the Eiffel Tower built by French engineer Gustave Eiffel, the beautiful and avant-garde pavilions of the different countries represented in Expo Milano were designed by world-renowned architects.

Expo Milano 2015 is like a small city. On the exhibition site one can find shops, service areas, pharmacies, banks, ATMs, a gym and smoking areas, as well as a lost property office, orientation services, police and first aid.

 


You are invited to learn more about our coffee family and our products, visiting the BEAN & BEYOND sections on the top of this page.