100% NOTEWORTHY

No 21

WTR Awards Café de Colombia’s Intellectual Property Strategy

The recognition was awarded by the bi-monthly magazine World Trademark Review, an international reference on issues related to trademarks and intellectual property, based in London.

No 20

Colombian Coffee is Present in Expo Milano 2015

This universal exhibition of the food industry is one of the most important in decades for the number of expected visitors, about 20 million, and Café de Colombia could not miss this appointment with its rich, varied offer of regional origins.

Nro 19

Georgia Emerald Mountain Japan Highlights Colombian Coffee Growers’ Work in Ad Campaign

To promote its flagship drink, Coca-Cola Japan launched a new advertising campaign focused on the Colombian coffee growers’ work and commitment, as well as quality linked to the origin.

Nro 18

Café de Colombia® Launches Campaign for Coffee Lovers

Cafe de Colombia®’s “The Bean Bang Theory™” Digital Campaign proposes a new way of looking at coffee. The world’s finest coffee, known for coffee lovers across the globe,  is making a comeback with a new-age twist through its digital campaign called “The Bean Bang Theory™” (BBT), which officially launched on February 16th.

No 17

Café de Colombia & the 100% Program Potentiate Penetration of Social Networks

Taking advantage of the penetration power of new technologies and the familiarity of social networks, Café de Colombia is closer to final consumers and accompanies them from the origin to the cup.

No 16

ExpoEspeciales Confirms it is the Most Important Coffee Fair in Latin America

From coffee producers to consumers, all actors of the value chain gathered to do business, know and discuss trends and major innovations in the coffee market. The coffee Business Matchmaking Forum achieved sales of USD 1.6 million and additional business expectations of USD 10.8 million.

No 15

Japan’s Prime Minister visits Café de Colombia

The visit of the Japanese Prime Minister, Shinzo Abe, within the framework of the IX Meeting of the Japan-Colombia Joint Economic Committee, confirms importance of Colombian coffee in the bilateral commercial relationship.

No 14

Kachalú, Educating a New Generation of Coffee Growers

In the Kachalú Project, the Delicias School has become the epicenter of the coffee-growing community, radiating knowledge, well-being and sustainable development.

Photo: http://www.eficofoundation.org/

No 13

Methodology for Measuring Carbon Footprint of Colombian Coffee Was Certified

The recent certification of the methodology to measure carbon footprint for the entire Colombian coffee cycle represents a great added value in terms of sustainability for 100% Program members.

No 12

Low Prices are Harmful for the Entire Industry, Warns Japanese Roaster Key Coffee

Many international coffee buyers and roasters do not look favorably at low prices of the bean, as they end up affecting the entire industry, they warn.

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